You already know Facebook is a key component of any successful band promotion, and that a well-trafficked fan page can dramatically increase your band’s word-of-mouth. What you may not know is that advertising your fan page is one of the quickest ways to build your fan base on Facebook. I know very few bands who are doing this and that means you’ve got a huge opportunity to skyrocket your fan base for very little money.
The Facebook advertising platform allows you to target who sees your ad. You can choose the countries, the states, the cities, the gender and the age of the people you advertise to. You can also select keywords to better target your ads. Want people who have listed The Ramones as a favorite band to see your ad? No problem.
To get started, follow these steps:
- 1) Click on “ads and pages” in the left column of your news feed
2) Click “Promote Your Page” at the top of your Fan Page edit page
3) In the “Design Your Ad” box, select your fan page in the drop down
Great, now you’re on your way to setting up your first ad. Before you slap down your credit card though, take a minute to read this informative article from a UK advertising agency that runs FB campaigns for bands. They get deep into the details of setting up targeting, pricing and how to split-test your ads for best results:
The great thing about FB ads is that once you find an ad that people like, and click on at a high rate, your costs go down dramatically. I’ve been able to recruit fans for under $.10 each — the article above got fans for $.08.each. That means you can kick start your fan page with 1,000 new fans for $100 or less! I’ve also found that after your page reaches a tipping point — about 1,000 fans — you start getting fans “organically” as your fan base spreads the word about you. The result is a slow but steady stream of new Facebook fans.
I’m interested to hear if anyone else is advertising their fan page, and if so, what the results have been. Leave me a comment and tell me how it’s going.