Jan 12, 2011 Blog
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Is MySpace closing? Not just yet, although their CEO did admit to a looming layoff of half the workforce. Whether or not MySpace survives is a question to consider if you’re a band or artist who has a presence there. But the bigger lesson in MySpace’s announcement is this: in today’s quickly morphing webscape, having a single online presence won’t cut it anymore — you need to be everywhere! The obvious reason is to protect against the dreaded “single point of failure”. If you were only on MySpace, and they went away — then what? But if you have profiles, pictures, music and videos on MySpace, BandCamp, ReverbNation, Facebook, etc. losing one of those properties is a lot less painful.
There’s another good reason to be everywhere: Google will reward you for it. The SEO folks have been talking about this for a while, and you can expect that having a “large social footprint” will become even more important in 2011.
So what does that mean? The more content and content locations you create, the higher the likelihood your content will get discovered and ranked in Google. That means cultivating a presence on Facebook, Twitter, YouTube and Flickr — it also means starting a blog a posting to it regularly. And don’t forget to push your blog to Facebook and let your Twitter followers know you’ve posted something new!
If you’ve got a blog or Facebook page or video, and you want us to give you a shout out, get in touch. We may feature your bad ass right here!